Charles W. Allen
Chairman and CEO
EXPO Magazine's "Ask the Expert" - Podcasts
Ask Charles Allen a Sponsorship Question through Expoweb's "Ask the Expert" Q & A Forum
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How to Price Exhibitor-Sponsored Sessions
Q. From Cathi in Cleveland, OH on 9/5/2006
I work for an association, and we are considering adding paid (exhibitor-sponsored) educational sessions. Our board is worried that members will not be receptive to the idea, so attendance might lag. Do you have any advice on how to price exhibitor-sponsored sessions and to promote them?
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Podcast 6 - How to Price Exhibitor-Sponsored Sessions
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Recommendations for an Inexpensive Way to Increase the ROE to Increase Your Retention Rate
Q. From From: Sam in Denver, CO on 6/26/2006
The association I work for is looking for an inexpensive way to increase the return on exhibiting in order to increase our retention rate. What would be your recommendation to accomplish this goal?
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Podcast 5 - Recommendations for an Inexpensive Way to Increase the ROE to Increase Your Retention Rate
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Determining Prices for Sponsorships
Q. From From: Kathy in Boston, MA on 4/25/2006
How do I determine pricing for sponsorships? Is there a formula that I can use?
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Podcast 4 - Determining Prices for Sponsorships
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The Trend of Using Customized Communication Programs at Trade Shows
Q. From From: David in Los Angeles, CA
I have noticed that larger trade shows like NAB and NAM have been communicating with their attendees, using customized television news programs that are broadcast in hotel rooms, on shuttle buses and throughout the convention venue. It seems like shows of all sizes are using these programs. Is this a trend?
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Podcast 3 - The Trend of Using Customized Communication Programs at Trade Shows
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Ideas on Unique Sponsorships
Q. From From: Dan in NYC, NY on 4/20/2006
I am looking for ideas on unique sponsorships. We have a standard menu of sponsorships that includes breaks, sessions, registration badges, etc. Do you have any suggestions?
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Podcast 2 - Ideas on Unique Sponsorships
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Expanding Sponsorship Packages, Outsourcing Sponsorship Sales and What is the Industry Average Cost of Sales for Selling Booth Space, Sponsorships, and Exhibits for Association Trade Shows?
Q. From From: James in Boulder, CO on 2/16/2006
What is the industry average cost of sales for selling booth space, sponsorships, exhibits, etc. for association trade shows? There are cost of sales figures for other industries' products, and I'm wondering if such numbers have been crunched for companies contracted to do booth sales, sponsorship sales, etc. for association trade shows.
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Podcast 1 - Expanding Sponsorship Packages, Outsourcing Sponsorship Sales and What is the Industry Average Cost of Sales for Selling Booth Space, Sponsorships, and Exhibits for Association Trade Shows?
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Expanding Sponsorship Packages, Outsourcing Sponsorship Sales and What is the Industry Average Cost of Sales for Selling Booth Space, Sponsorships, and Exhibits for Association Trade Shows? (Q. 2)
Q. From Sue in NYC, NY on 2/8/2006
I am considering outsourcing sponsorship sales. I sent out an RFP to several companies, and one wants 50 percent of the revenues. Does that seem reasonable? What should I expect?
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Podcast 1 - Expanding Sponsorship Packages, Outsourcing Sponsorship Sales and What is the Industry Average Cost of Sales for Selling Booth Space, Sponsorships, and Exhibits for Association Trade Shows?
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Expanding Sponsorship Packages, Outsourcing Sponsorship Sales and What is the Industry Average Cost of Sales for Selling Booth Space, Sponsorships, and Exhibits for Association Trade Shows?(Q. 3)
Q. From Dave in Miami, FL on 2/8/2006
I work for an association, and our board has been reluctant to increase the number of sponsorship opportunities available at our show. I know our exhibitors would spend more on sponsorships, so I feel like I am leaving money on the table. Do you have any advice for how I can convince our board to expand our sponsorship package?
Click below to find out the answer:
Podcast 1 - Expanding Sponsorship Packages, Outsourcing Sponsorship Sales and What is the Industry Average Cost of Sales for Selling Booth Space, Sponsorships, and Exhibits for Association Trade Shows?
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